DESIGN | DEVELOPMENT
Although Asbury Park Boardwalk is well-known through travel agencies and the press, Asbury Park Boardwalk needed to upgrade its online content generation and marketing to better reach and retain its online audience.
Asbury Park Boardwalk’s website needed updates to its UX in order to increase lead conversion and give users a better feel of what the boardwalk experience is like.
After collaborating with the Asbury Park Boardwalk team and our design partners, PD Technology implemented a new navigation and UX design. This design allowed users to quickly find the information they need and evoke a look and feel that captures the essence of not only the shops and restaurants lining the boardwalk, but also the Asbury Park Boardwalk experience itself.
In collaboration with our partners, we developed engaging content for Asbury Park Boardwalk to deliver through the social media integrations we installed throughout their website and their network of shops, restaurants, and other associates. This content creation helps retain users as we delivered a variety of graphics, videos, and text content to keep up with the latest Asbury Park news.
