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DEVELOPMENT

The Challenge:

#makethefuture is Royal Dutch Shell’s clean energy initiative marketing campaign, which debuted during the 2016 Rio Olympics. Shell is a multinational oil and gas company headquartered in the Netherlands and incorporated in the United Kingdom.

Our Solution:

Delivering the Message

We worked with the Shell marketing team to develop a custom coded and designed template hosted on tumblr to be used as a funnel for internet traffic for its clean energy campaign.

Simplistic Adaptation  

The template we designed was specifically designed for Shell’s marketing team to easily add and update content as the campaign progressed.

Our Results:

Before

After

The template we designed was specifically designed for Shell’s marketing team to easily add and update content as the campaign progressed.